The music: Daft Punk (Human After All)
Wednesday, February 25, 2009
Project 2 Human after all.
For this project I was consumed with the idea of creating a flow of work the electronic music of Daft Punk which fully creates the theme or premise. I wanted to convey the impact of media (television) and the sense that what you see is apart of you and your surrounding environment cant be controlled but manipulated with our actions as humans inhabiting this earth. I wanted to find videos with large amounts of interlining topics dealing with the nature as human beings. The videos would include race,violence,war, media, politics, hunger, economy, depression, riots, hate crimes, etc. Being viewed by three? characters through a TV slowly becoming consumed by the images. They each become so consumed by the intense nature of what is being seen each starts to become very fearful of what they're seeing. I also want the images to start shaping into robotic forms.. such as very repeditive movements, walking, marching etc.
The music: Daft Punk (Human After All)
The music: Daft Punk (Human After All)
Tuesday, February 3, 2009
Video 1 test images and ideas
For this project I wanted to express a build up of tension with placed shots that give the viewer the sense of tension or a build up of that product. The storyboard follows someone waking up with their ordinary routines of breakfast, Tv etc. I then wanted someone playing with the main character in two different main scenes. The build up would end with a quick cut having the viewer wonder what will happen after the camera cuts to black. I want to create music with a calm, diffused sound but then break to a dark, creepy organs or strings.
5 Muted Commercials
The Truth.
This commercial shot in a manor to create a state of public interaction. It created the sense of surveillance as if it was a security camera taping everyday life. Interestingly nothing was polished in the commercial. There weren’t any fancy transitions of fading, dissolves, shot to black of any kind. A lot of the shots were low to the floor and fairly easy pans from left to right. Some scenes even needed to focus on an individual or refocus from a blurred picture. This is what gave me the sense of surveillance, or documentation, which played out during the commercial. The quick cuts to each scene create a structure purely conceived to one idea, the idea of anti-smoking so the commercial didn’t need to showcase any audio. The commercials point is very clear with its message of anti-smoking involvement to the wide public. The last shot of the commercial probably my favorite is a pan out shot of the entire area. The camera is overlooking people picking up small wind-up baby dolls crawling around. The amount of dolls with the orange truth trademark shirts spread around the urban environment of Ny creates an interesting blend of tone.
KFC hot wings.
The KFC commercial advertising they’re hot wings for the super bowl. This had many small scenes and quick transitions from one scene to another quickly introducing the view to the product and quickly ending connection to the viewer. This commercial was short but with the audio muted you still understood the premise of the commercial. People dug into the hot wings while the quick cut of the scene panned into a close up of the wing being pulled in half to exposing stream of its tenderness. The one transition I admired the most from this commercial was the first scene. Four people were eating the hot wings while someone passed into the cameras view thus changing the scene into the next cut. The use of a object on camera creating the transition I found very interesting because of its seamless flow.
Skin ID.
Skin ID. Oh no proactive watch out this very vague commercial introducing top celebrity Hayden Panettiere showcasing how Skin ID really works. I was hoping to find this type of commercial because of its very boring structure but having a long span of time explaining the product. This acme solution commercial had a white backdrop throughout the entire time. Many transitions included cuts and changes of medium to close ups of the actress. She was very attentive explaining the product while showing some charts here and there with the differences between their competitors proactive. The transitions were just regular cuts with no use of zooming in on an object or panning. It was very plain and self-explanatory.
Doritos.
My favorite commercial from the super bowl gets even funnier without listening to the audio. This commercial featuring two men with a “crystal ball” make a wish and throw it hoping to receive that wish. This commercial takes on a totally different aspect because you don’t understand what the two individuals are talking about and why the one throws the snow globe at the vending machine. The commercial is structured with quick cuts between the two men talking having medium to close ups of each person. There isn’t much movement in the commercial besides employees walking around. While watching this muted I probably laughed more because of the randomness I realized as he threw the ball at the vending machine. It was the fact it was unexpected without audio. Very hilarious indeed but also interesting because of the unexpected nature happening.
Pepsi.
Probably the most interesting, well-planned, and shot commercial I viewed for this assignment. The Pepsi commercial took you through and entire story while still keeping the viewer focused on the product. The first couple of scenes, which are my favorite because they look, like old clips of the west with film grain and a sepia tone. The commercial brought you through many different time periods including the 60,70,80,90. Portraying the Pepsi in every time being held and passed through or breaking out to each time zone. The commercial had many interesting far shots showing many actors and several different backgrounds to re-create the different time periods. This commercial was very well thought and planned out because it kept you watching because of the anticipation built up wondering where the Pepsi was going to end up in time.
This commercial shot in a manor to create a state of public interaction. It created the sense of surveillance as if it was a security camera taping everyday life. Interestingly nothing was polished in the commercial. There weren’t any fancy transitions of fading, dissolves, shot to black of any kind. A lot of the shots were low to the floor and fairly easy pans from left to right. Some scenes even needed to focus on an individual or refocus from a blurred picture. This is what gave me the sense of surveillance, or documentation, which played out during the commercial. The quick cuts to each scene create a structure purely conceived to one idea, the idea of anti-smoking so the commercial didn’t need to showcase any audio. The commercials point is very clear with its message of anti-smoking involvement to the wide public. The last shot of the commercial probably my favorite is a pan out shot of the entire area. The camera is overlooking people picking up small wind-up baby dolls crawling around. The amount of dolls with the orange truth trademark shirts spread around the urban environment of Ny creates an interesting blend of tone.
KFC hot wings.
The KFC commercial advertising they’re hot wings for the super bowl. This had many small scenes and quick transitions from one scene to another quickly introducing the view to the product and quickly ending connection to the viewer. This commercial was short but with the audio muted you still understood the premise of the commercial. People dug into the hot wings while the quick cut of the scene panned into a close up of the wing being pulled in half to exposing stream of its tenderness. The one transition I admired the most from this commercial was the first scene. Four people were eating the hot wings while someone passed into the cameras view thus changing the scene into the next cut. The use of a object on camera creating the transition I found very interesting because of its seamless flow.
Skin ID.
Skin ID. Oh no proactive watch out this very vague commercial introducing top celebrity Hayden Panettiere showcasing how Skin ID really works. I was hoping to find this type of commercial because of its very boring structure but having a long span of time explaining the product. This acme solution commercial had a white backdrop throughout the entire time. Many transitions included cuts and changes of medium to close ups of the actress. She was very attentive explaining the product while showing some charts here and there with the differences between their competitors proactive. The transitions were just regular cuts with no use of zooming in on an object or panning. It was very plain and self-explanatory.
Doritos.
My favorite commercial from the super bowl gets even funnier without listening to the audio. This commercial featuring two men with a “crystal ball” make a wish and throw it hoping to receive that wish. This commercial takes on a totally different aspect because you don’t understand what the two individuals are talking about and why the one throws the snow globe at the vending machine. The commercial is structured with quick cuts between the two men talking having medium to close ups of each person. There isn’t much movement in the commercial besides employees walking around. While watching this muted I probably laughed more because of the randomness I realized as he threw the ball at the vending machine. It was the fact it was unexpected without audio. Very hilarious indeed but also interesting because of the unexpected nature happening.
Pepsi.
Probably the most interesting, well-planned, and shot commercial I viewed for this assignment. The Pepsi commercial took you through and entire story while still keeping the viewer focused on the product. The first couple of scenes, which are my favorite because they look, like old clips of the west with film grain and a sepia tone. The commercial brought you through many different time periods including the 60,70,80,90. Portraying the Pepsi in every time being held and passed through or breaking out to each time zone. The commercial had many interesting far shots showing many actors and several different backgrounds to re-create the different time periods. This commercial was very well thought and planned out because it kept you watching because of the anticipation built up wondering where the Pepsi was going to end up in time.
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